You’ve invested in a great business logo,have a new website and Facebook presence and are looking quite snazzy online with your branding. But why aren’t you getting any internet traffic?
Your business can be a standout on its own, but in the midst of millions of sites on the internet you need some help for people to find you. SEO or search engine optimization is the process of providing “clues” to the search engines so they know when your website is relevant to a potential customer’s search and rank you higher on their search results.
- Keyword Research – People look for information by using keywords when they search. Determining the most used combinations of words by people looking for your products and services is the goal.
- On-Site Optimization – Utilizing selected keywords in your website content helps provide search engines with key information users are looking for.
- Link Strategy – Equally important to the search engines are what other websites and online sources say about you. These are inbound links from other sites and make your website “popular” to the search engines.
- Content Revision – Original, fresh content on your website sets you apart as far as the search engines are concerned. Video, photos, infographics as well as written content provide you with “relevancy”.
- Web Analytics – By implementing analytics on your website, progress can be tracked on your SEO efforts. Revisions, additional research and improvements can then be made to make sure you rank high for search and stay ahead of your online competition.
What About Online Advertising?
A very cost-effective way to increase your traffic on the internet is the use of pay-per-click (PPC) marketing.
Using keyword research, ads are written and targeted to your market on the search engines. You pay only when someone clicks on your ad that takes them to your website or a special landing page for your promotion. You can also establish a monthly limit on your ad spending. Results are tracked so that changes can be made to improve your return on investment.
Understanding the ins and outs of SEO and PPC can get your head spinning! Let us handle the process for you while you take care of business.
