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How to Create Advertising That Sells

Posted on November 6, 2011 by admin ~ 0 Comments

Ogilvy & Mather was founded in 1948 by David Ogilvy in Manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond’s and Dove. Ogilvy & Mather was built on Ogilvy’s principles, in particular, that…

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search engine optimization

Search Engine Optimization 101

Posted on August 18, 2011 by pia ~ 0 Comments

Who has time to read the thousands of articles on SEO on the internet? Below is a basic primer that every website owner should read. More questions? Just call, text or email us, we’re happy to point you in the right direction. Definition Search Engine Optimization (SEO for short) is a process of applying many techniques to make your web…

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How Color Influences Us

Posted on July 24, 2011 by pia ~ 0 Comments

What colors stimulate a person’s appetite? What colors make us feel happy? Many of the reactions to color that a human being experiences are driven by instinct. Color is a powerful element for enhancing your designs.  It can help shape what a reader or viewer sees, feels and remembers. It adds an additional “dimension” for communicating ideas and conveying meaning. …

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Comparison between Google+ and Facebook

Posted on July 10, 2011 by pia ~ 0 Comments

Google is out with its third attempt at a social networking site: the Google+.  With people’s private and public lives becoming increasingly intermingled online, I think it’s important to strike a balance between work and social elements. I plan to keep my Facebook account centered around my friends and social life while my Google+ account will become more professionally based,…

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How to Find Keywords for Your Website

Posted on June 16, 2011 by pia ~ 0 Comments

Keyword research is one of the most important strategies of Search Engine Optimization (SEO). Whether you’re doing your own SEO or having it done professionally, understanding what keywords are and how to use them will help guide your strategy. What are keywords? They help search engines know what a page on your website is about. Then the search engines are…

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seo

SEO Tactics that are DEAD

Posted on April 14, 2011 by pia ~ 0 Comments

When Search Engine Optimization is done correctly, it can be very profitable. It takes time and to see SEO results depends on what you do AND what you DON’T do. Here you’ll find seven Search Engine Optimization methods that won’t work with search engine algorithms, especially Google’s, now that the search engines are better at detecting what websites truly deserve…

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