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daily-deal-sites

Are you leading your potential leads down a dark alley?

Posted on April 24, 2012 by pia ~ 0 Comments

I’ve been wanting to write this post for a while but hoping things were going to get better. I’m sure most of you have seen or subscribe to daily deals through Groupon, Living Social, Bloomspot, etc, etc, etc. Some of you may have even marketed your business on these sites. What do you see when you click on the website…

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back_to_design_school

What is HTML?

Posted on March 11, 2012 by pia ~ 0 Comments

You may not have to learn how to code your next website but it is always good to have some solid terms under your belt when talking to your designer and team members. Here’s a common term you’ll hear but may not know what the heck it means. HTML HTML stands for HyperText Markup Language. To better understand this term,…

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style_guide_graphics

What is a Style Guide?

Posted on January 15, 2012 by pia ~ 0 Comments

A style guide creates and defines the standards for internal and external corporate documents. It serves as a reference source and training tool for anyone who reads or writes documentation, which is to say, everyone. A style guide will provide many benefits to your company: Time Savings. A style guide saves time by providing quick answers to questions that may…

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Pantone Reveals Color of the Year for 2012

Posted on January 10, 2012 by admin ~ 0 Comments

Pantone announced their pick for Color of the Year yesterday. Tangerine Tango. Pantone is the global authority on color and commented that “over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion.” This newly chosen color is a spirited reddish…

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creating and nurturing your brand

What is Branding?

Posted on December 29, 2011 by admin ~ 0 Comments

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. Answers the basic question of what is a brand…really. Common misconception is that we create our brands and dictate what that means to our clients…our audience. As you can see in this video…it is quite the reverse. Your audience owns…

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flash-icon

RIP: Flash for Mobile

Posted on November 21, 2011 by admin ~ 0 Comments

Last week, Adobe announced that it would no longer develop and build for a mobile Flash platform, which most likely ends the life of Flash as we know it. We’ve always encouraged our clients not to use Flash for many reasons. It’s not SEO friendly, it drains your processing power, and we have newer and better platforms like HTML5 and…

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