Fingerprint Marketing Blog | Snoqualmie, WA

What is a Style Guide?

Posted on January 15, 2012 by admin ~ 0 Comments

A style guide creates and defines the standards for internal and external corporate documents. It serves as a reference source and training tool for anyone who reads or writes documentation, which is to say, everyone. A style guide will provide many benefits to your company: Time Savings. A style guide saves time by providing quick answers to questions that may…

Pantone Reveals Color of the Year for 2012

Posted on January 10, 2012 by admin ~ 0 Comments

Pantone announced their pick for Color of the Year yesterday. Tangerine Tango. Pantone is the global authority on color and commented that “over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion.” This newly chosen color is a spirited reddish…

What is Branding?

Posted on December 29, 2011 by admin ~ 0 Comments

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. Answers the basic question of what is a brand…really. Common misconception is that we create our brands and dictate what that means to our clients…our audience. As you can see in this video…it is quite the reverse. Your audience owns…

RIP: Flash for Mobile

Posted on November 21, 2011 by admin ~ 0 Comments

Last week, Adobe announced that it would no longer develop and build for a mobile Flash platform, which most likely ends the life of Flash as we know it. We’ve always encouraged our clients not to use Flash for many reasons. It’s not SEO friendly, it drains your processing power, and we have newer and better platforms like HTML5 and…

How to Create Advertising That Sells

Posted on November 6, 2011 by admin ~ 0 Comments

Ogilvy & Mather was founded in 1948 by David Ogilvy in Manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond’s and Dove. Ogilvy & Mather was built on Ogilvy’s principles, in particular, that…

Search Engine Optimization 101

Posted on August 18, 2011 by pia ~ 0 Comments

Who has time to read the thousands of articles on SEO on the internet? Below is a basic primer that every website owner should read. More questions? Just call, text or email us, we’re happy to point you in the right direction. Definition Search Engine Optimization (SEO for short) is a process of applying many techniques to make your web…

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The Marketing Minute

What is a Style Guide?

Pantone Reveals Color of the Year for 2012

What is Branding?

RIP: Flash for Mobile

How to Create Advertising That Sells

Search Engine Optimization 101

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