The Marketing Minute

Are you leading your potential leads down a dark alley?

Posted on April 24, 2012 by pia ~ 0 Comments

I’ve been wanting to write this post for a while but hoping things were going to get better. I’m sure most of you have seen or subscribe to daily deals through Groupon, Living Social, Bloomspot, etc, etc, etc. Some of you may have even marketed your business on these sites. What do you see when you click on the website…

What is HTML?

Posted on March 11, 2012 by pia ~ 0 Comments

You may not have to learn how to code your next website but it is always good to have some solid terms under your belt when talking to your designer and team members. Here’s a common term you’ll hear but may not know what the heck it means. HTML HTML stands for HyperText Markup Language. To better understand this term,…

What is a Style Guide?

Posted on January 15, 2012 by pia ~ 0 Comments

A style guide creates and defines the standards for internal and external corporate documents. It serves as a reference source and training tool for anyone who reads or writes documentation, which is to say, everyone. A style guide will provide many benefits to your company: Time Savings. A style guide saves time by providing quick answers to questions that may…

What is Branding?

Posted on December 29, 2011 by admin ~ 0 Comments

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. Answers the basic question of what is a brand…really. Common misconception is that we create our brands and dictate what that means to our clients…our audience. As you can see in this video…it is quite the reverse. Your audience owns…

How to Create Advertising That Sells

Posted on November 6, 2011 by admin ~ 0 Comments

Ogilvy & Mather was founded in 1948 by David Ogilvy in Manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond’s and Dove. Ogilvy & Mather was built on Ogilvy’s principles, in particular, that…

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How Color Influences Us

Posted on July 24, 2011 by pia ~ 0 Comments

What colors stimulate a person’s appetite? What colors make us feel happy? Many of the reactions to color that a human being experiences are driven by instinct. Color is a powerful element for enhancing your designs. It can help shape what a reader or viewer sees, feels and remembers. It adds an additional “dimension” for communicating ideas and conveying meaning. …