Fingerprint Marketing- A Seattle Based Graphic Design Firm

The Marketing Minute
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What is a Style Guide?

Posted on January 15, 2012 by admin ~ 0 Comments

A style guide creates and defines the standards for internal and external corporate documents. It serves as a reference source and training tool for anyone who reads or writes documentation, which is to say, everyone. A style guide will provide many benefits to your company: Time Savings. A style guide saves time by providing quick answers to questions that may…

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creating and nurturing your brand

What is Branding?

Posted on December 29, 2011 by admin ~ 0 Comments

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. Answers the basic question of what is a brand…really. Common misconception is that we create our brands and dictate what that means to our clients…our audience. As you can see in this video…it is quite the reverse. Your audience owns…

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How to Create Advertising That Sells

Posted on November 6, 2011 by admin ~ 0 Comments

Ogilvy & Mather was founded in 1948 by David Ogilvy in Manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond’s and Dove. Ogilvy & Mather was built on Ogilvy’s principles, in particular, that…

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How Color Influences Us

Posted on July 24, 2011 by pia ~ 0 Comments

What colors stimulate a person’s appetite? What colors make us feel happy? Many of the reactions to color that a human being experiences are driven by instinct. Color is a powerful element for enhancing your designs.  It can help shape what a reader or viewer sees, feels and remembers. It adds an additional “dimension” for communicating ideas and conveying meaning. …

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seo

SEO Tactics that are DEAD

Posted on April 14, 2011 by pia ~ 0 Comments

When Search Engine Optimization is done correctly, it can be very profitable. It takes time and to see SEO results depends on what you do AND what you DON’T do. Here you’ll find seven Search Engine Optimization methods that won’t work with search engine algorithms, especially Google’s, now that the search engines are better at detecting what websites truly deserve…

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Social_media_roi

Hot off the Press: Highest Social Media ROI From User-Generated Content

Posted on February 3, 2011 by pia ~ 0 Comments

Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; and among those, 59% report average or significant ROI—making ratings and reviews the top social strategy to generate measurable return, according to a report by Bazaarvoice and the CMO Club. Corporate/brand communities ranked second…

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