Fingerprint Marketing- A Seattle Based Graphic Design Firm

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The Marketing Minute

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What is a Style Guide?

A style guide creates and defines the standards for internal and external corporate documents. It serves as a reference source and training tool for anyone who reads or writes documentation, which is to say, everyone. A style guide will provide many benefits to your company: Time Savings. A style guide saves time by providing quick answers to questions that may…

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creating and nurturing your brand

What is Branding?

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. Answers the basic question of what is a brand…really. Common misconception is that we create our brands and dictate what that means to our clients…our audience. As you can see in this video…it is quite the reverse. Your audience owns…

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Logos Impact on the Know, Like and Trust Factor

People buy products and services from people they know, like and trust. How do you further this “Know-Like-Trust” factor in your business relationships? Images are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials (business cards, letterhead, brochures, website, etc.) to enforce this connection is a great idea. A brand identity set contains…

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